Chem-Dry, the nation’s leading carpet cleaner and a top-ranked franchise system, is sponsoring NASCAR Sprint Cup driver David Ragan’s No. 34 Ford in Sunday’s Daytona 500, marking the company’s first association with the nation’s fastest-growing sport and an opportunity to introduce millions to the Chem-Dry brand.
Ragan’s crew chief, Jay Guy, is a new Chem-Dry franchise owner who plans to open three locations soon in the Charlotte, N.C., area. Guy approached Chem-Dry home office staff about sponsoring Ragan’s car, one of three entries in the race from Front Row Motorsports, and the two sides quickly worked out a deal.
“We’re excited to be associated with NASCAR and Front Row Motorsports. This is a tremendous chance for Chem-Dry to increase its profile on racing’s biggest stage,” said Dan Tarantin, president and CEO of Harris Research Inc., Chem-Dry’s parent company. “Our sponsorship also illustrates our commitment to our franchise owners and receptiveness to their ideas. We’re committed to helping all our owners develop robust client bases and maximize their profitability."
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